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Subhrajyoti Das
Pursuing-BBA (hons.)
Lovely Professional University,Punjab,India
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Kia Seltos and Mg Hector both off to a flying start in India, Are they the new segment leaders?

Kia with its Seltos and MG with its Hectors has shown the car makers in the country that cars could be sold to the customers despite economic slowdown. Both Kia and Mg has bagged above expectation bookings since launch. For new companies to get such a huge response in India with their first product is really impressive. Seltos has 35k booking on hold and had already sold 6200 unit in its first month.But MG is the one that has surprised the auto enthusiast with such a huge number of bookings. Current situation is such that MG has currently stopped taking bookings of its Hector and would concentrate on product delivery of the existing booking.( Can you remember which Suv had such demand that the company came out with lucky draw to sell its vehicle, well it was the Xuv 500 during its initial time in the market ) . MG and Kia seems to be following the same mantra as both offers tremendous value in their cars.Apple Car play and Android Auto are normal but what takes it...

Indian smartphone companies lost in the race, China effect.

India being ruled by Chinese phones.Why so? 4 out of every 5 smartphones sold in India is a Chiness phone. Chinese smartphone manufacturers have nearly 66% market share in Indian smartphone market. Companies such as Vivo, Oppo, Honor, Xiaomi, Real me and soon have thrown out every other players except Samsung from Indian market. India is the world’s fastest growing market for smartphones that’s extremely price sensitive to say the least. Smartphones companies from China have understood our market better than our own companies. After the entrant of Xiaomi companies such as Lava, Micromax and Karbon has been kicked out of the competition completely. Even Korean giant Samsung has faced severe completion from Xiaomi, Honor and Real me in the budget segment and from likes of Oneplus in the premium segment. Strategies’ they followed for the Indian market Indian market is very different from European or American market. Hence brands that understood the needs of the customers in I...

Asus ROG 2-The most powerful android phone till date

Asus Rog 1 the heart bit for the gaming enthusiast but the price to bear for a better gaming experience was on the high side of the tader. This year Asus gaming phone the Rog 2 is much for affordable and gets squarely in the category of budget flagship. Launched in Rs 37999 in India, it is a beast of a phone for the asking price. The Rog 2 is powered by Snapdragon 855+, 120 Hz display refresh rate, 8/12 Gb of ram and 128/512 Gb internal storage. Asus have also packed a 6000 mAh battery to ensure a good battery life. Literally , saying no phone in its price range can compete with it in terms of performance and there I say it is the most powerful android phone till date. Sony’s latest sensor the 48 mega pixel IMX 586 does duty on the phone with assistance from a secondary 13 mega pixel sensor.The front camera is a 24 mega pixel that can produce a 6 mega pixel image in low light ensuring lighted and clear photos.Further the front firing dual speaker are the loudest speaker in...