India being ruled by Chinese phones.Why so? 4 out of every 5 smartphones sold in India is a Chiness phone. Chinese smartphone manufacturers have nearly 66% market share in Indian smartphone market. Companies such as Vivo, Oppo, Honor, Xiaomi, Real me and soon have thrown out every other players except Samsung from Indian market. India is the world’s fastest growing market for smartphones that’s extremely price sensitive to say the least. Smartphones companies from China have understood our market better than our own companies. After the entrant of Xiaomi companies such as Lava, Micromax and Karbon has been kicked out of the competition completely. Even Korean giant Samsung has faced severe completion from Xiaomi, Honor and Real me in the budget segment and from likes of Oneplus in the premium segment. Strategies’ they followed for the Indian market Indian market is very different from European or American market. Hence brands that understood the needs of the customers in I...
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